Outcome-Based Strategy
See exactly where deals are being lost
When regional sales results disappoint, everyone has a theory: the market, the product, the partner, the team. A funnel diagnostic replaces opinions with evidence. In three weeks we review your pipeline, deals, pricing and people, and give you a short, prioritised list of what to change.
This is for you if…
- You have been in the region for a while, but revenue is well below plan.
- The pipeline looks full, yet deals slip from one quarter to the next.
- Deals stall at the committee or procurement stage and you do not know why.
- Discounting has become the normal way to close.
- You are about to hire, replace a partner or change strategy and want to be sure first.
What we work on
The scope
The exact scope is agreed with you after the strategy session. These are the areas we cover most often.
- 01
Pipeline and conversion analysis
Where deals stall, how long each stage takes, and how results compare across sellers, partners and segments.
- 02
Won and lost deal review
Why you win, why you lose, and what buyers say when they are asked directly.
- 03
Pricing and discounting
Where margin is given away and what it actually buys you.
- 04
Team and partner performance
Whether you have the right people and partners, and whether they are focused on the right accounts.
- 05
Process and data
How well your sales process and CRM support selling, and whether the forecast can be trusted.
- 06
Prioritised action plan
A short list of changes ranked by impact and effort, with owners and timelines.
How it runs
Stage by stage
-
Week 1
Data and interviews
CRM and finance data, interviews with leadership, sellers and partners.
Data review
-
Week 2
Deal and buyer review
Review of recent won and lost deals and conversations with selected customers.
Win/loss findings · Buyer feedback
-
Week 3
Analysis
We bring the evidence together and test the conclusions with your leadership team.
Diagnostic report
-
End of week 3
Readout
A working session to agree priorities, owners and the next 90 days.
Prioritised 90-day plan
An example engagement
An industrial supplier with a full pipeline and flat revenue
Illustrative, based on situations we commonly see. Client names and details are kept confidential.
- The situation
The regional pipeline had doubled in a year, yet revenue had not moved. Head office’s instinct was to hire more salespeople in Dubai.
- What we did
The diagnostic showed most new pipeline was small quotes from accounts that rarely bought, while the largest customers were under-served and deals were being discounted without any link to volume.
- What changed
Instead of hiring, the company refocused its team on key accounts, introduced simple discount rules and cleaned the pipeline so the forecast reflected real deals.
At a glance
The terms
Every engagement is scoped after a free strategy session, and you receive a written proposal before you commit.
- Engagement model
- Outcome-Based Strategy
- Typical duration
- 3 weeks
- Best for
- Companies already selling in the Gulf whose results are below plan
- How it is priced
- Fixed fee
Questions
Ask us anything else in your strategy session.
What do you need from us?
Access to your CRM or sales reports, about an hour each with key people, and introductions to a few customers. We keep the demand on your team small.
Is our data kept confidential?
Yes. We sign a confidentiality agreement before any data is shared, and findings are reported to your leadership only.
What happens after the diagnostic?
You keep the action plan and can deliver it yourselves. If you want our team to take on the selling, we can propose a Retainer + Performance engagement, with no obligation.
Related services
- Go-to-market strategyA localised go-to-market framework for entering the UAE or Saudi Arabia: where to start, who to sell to, and how.
- Target ecosystemKnow exactly which organisations, decision-makers and influencers you need to win — and how they connect.
- Outsourced sales teamYour complete sales department on the ground — from first call to signed contract, without local hiring.
Talk to us about your funnel diagnostic
Book a free 45-minute strategy session with a senior consultant. We will look at your offer, your target market and which of our two models fits, and you will leave with a clear first step whether or not we work together.